Apple is unveiling its newest iPhone lineup immediately on the firm’s annual launch in Cupertino, California, the place the tech big can also be anticipated to introduce new Apple Watches, Airpods and different gear.
The occasion is a crucial showcase for Apple, which desires to spur shoppers to improve their older iPhones in favor of its newest units. This yr is very necessary on condition that the corporate is struggling to interrupt out of a droop that is led to a gross sales drop in three consecutive quarters.
This is what to find out about immediately’s occasion.
What time is the Apple keynote occasion immediately?
The Apple occasion begins at 10 a.m. Pacific time/1 p.m. Jap time.
The place are you able to watch the announcement?
The occasion will stream reside on Apple.com, the Apple TV app and YouTube.
When will the iPhone 15 be out there for buy?
The Apple iPhone 15 needs to be out there on the market as of September 22, based on Wedbush Securities analyst Dan Ives.
What’s going to the iPhone 15 price?
Apple is anticipated to lift the costs of the higher-end iPhones, the Professional and Professional Max.
The present prime mannequin, the iPhone 14 Professional, begins at $1,000, whereas the Professional Max begins at $1,100. The iPhone 15 variations of these fashions could price an extra $100 to $200, analysts mentioned.
The query for Apple is whether or not shoppers will shell out $1,200 or extra for an iPhone, though Ives mentioned the additional options within the top-shelf iPhones “warrants this strategic pricing transfer from Apple.”
What’s new concerning the iPhone 15?
All fashions of the iPhone 15 ought to have the “Dynamic Island” for app notifications — a glance that was launched with final yr’s Professional and Professional Max units.
The Professional mannequin is anticipated to have some greater modifications, together with an improve to an A17 bionic chip that may enhance pace and efficiency for that cellphone, Ives mentioned in a report. The Professional mannequin additionally ought to have titanium on the perimeters, somewhat than stainless-steel.
“We consider the star of the launch would be the iPhone 15 Professional Max having periscope telephoto lens that considerably boosts the optical zoom functionality,” Ives wrote. “This can enable for 5x-6x optical zoom vs. 3x with the iPhone 14 Professional.”
Is the iPhone charger transferring from Lightning?
Analysts count on Apple to section out its Lightning port cables, which had been rolled out in 2012 with the iPhone 5, due to a mandate from European regulators that each one telephones use the USB-C charging port beginning in late 2024.
Nonetheless, It is unclear whether or not Apple will initially restrict the change to USB-C to fashions made particularly for the European market or make the change in markets worldwide.
If Apple decides it is time to transfer away from Lightning port cables throughout the globe, the transition is probably not too inconvenient for many shoppers. That is as a result of USB-C cables already are so broadly used on a variety of computer systems, smartphones and different units that many individuals could already personal them.
The shift to USB-C cables could even show in style since that commonplace usually expenses units extra shortly and likewise gives sooner speeds for knowledge transfers.
What else is Apple asserting?
Apart from its new iPhones, Apple additionally usually makes use of the annual showcase to unveil its subsequent technology of smartwatches — a product that made its debut practically a decade in the past. The arrival of the brand new iPhones additionally units the stage for the subsequent model of the software program that powers the system.
That working system, iOS 17, might be out there as a free obtain to earlier generations later this month and can embrace new options reminiscent of the flexibility to learn a transcription of a message being left on an unanswered name in actual time, with an possibility of deciding to speak to the particular person on the road earlier than the voicemail is completed.
Ought to I improve my iPhone?
About 25% of Apple’s 1.2 billion iPhone customers have not upgraded their telephones in 4 years, based on Ives. A few of these 300 million individuals with older iPhones could also be questioning if it is time to open their wallets and get a brand new system this yr.
Nonetheless, it may be powerful to find out when it is time to retire your previous cellphone and change to the newest iPhone, particularly when costs are going up. A lot of that call may depend upon what sort of handset you at the moment use, with homeowners of newer fashions having much less of a cause to improve, Olivier Blanchard, a analysis director at tech analysis agency The Futurum Group, informed CBS MoneyWatch
“I am not listening to about any wonderful new options,” he mentioned. “We’re not going to see something tremendous loopy fascinating or totally different, sadly.”
However if in case you have a smartphone that is older than the iPhone 12, the iPhone 15’s new chip, improved digicam options and USB-C port may very well be an enormous step up.
—With reporting by the Related Press.
