Ample Hills Creamery, the beloved ice cream brand in New York City, is making a comeback after a dramatic fall. In March 2020, the company filed for bankruptcy and shut down its operations. Now, the co-founders Brian Smith and Jackie Cuscuna are determined to revive the brand and bring back the joy of their ice cream to customers.
To achieve this, Ample Hills Creamery has come up with a new formula. They are focusing on a direct-to-consumer approach and expanding their presence in supermarkets rather than opening standalone stores. Additionally, they have opened a new production facility and scoop shop in Industry City in Brooklyn.
The co-founders have learned from the mistakes of the past. They admit that they previously expanded too quickly, saying “We said yes one too many times.” This time, their plan is to take it slow and concentrate on serving their local customers in New York City.
The success story of Crumbs provides a recent precedent for Ample Hills Creamery’s revival. Crumbs, another bakery brand in New York City, was bought back by its founders, Mia and Jason Bauer, for just $300. They reinvented the brand as a direct-to-consumer operation, focusing on supermarket sales. With this strategy, Crumbs has raised $1.5 million for future expansion.
However, Ample Hills Creamery is taking a different approach. They are doubling down on brick-and-mortar stores, as they want to reconnect with their customers in person. The original Ample Hills store holds a special place in their hearts, and they want to recreate the experience for their loyal fans.
The co-founders are feeling a mix of emotions as they embark on this second act. They are excited, grateful, and terrified. But they have the support of longtime investor Howard Brodsky, who believes in the brand’s resilience and potential for success.
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