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Deadspin, the sports activities information web site, has been offered to a European digital media firm, its proprietor, G/O Media, mentioned on Monday.

G/O Media, which is owned by the non-public fairness agency Nice Hill Companions, operates plenty of digital media manufacturers, together with Gizmodo, Kotaku and The Onion. Jim Spanfeller, the chief govt, advised employees members in an e mail Monday afternoon that the corporate had lately been approached a few deal by “a newly shaped digital media firm” known as Lineup Publishing.

Mr. Spanfeller mentioned the board accepted the provide due to “the client’s editorial plans for the model, robust competitors within the sports activities journalism sector and a valuation that mirrored a large premium from our authentic buy worth for the positioning.”

He didn’t disclose the deal worth.

Mr. Spanfeller mentioned that the brand new proprietor wouldn’t be bringing on any of the web site’s present employees members, and that these employees would additionally not be staying at G/O Media.

“Whereas the brand new homeowners plan to be reverential to Deadspin’s distinctive voice, they plan to take a unique content material method relating to the positioning’s general sports activities protection,” he mentioned.

Lineup Publishing’s website has few particulars concerning the firm, besides the outline: “Participating manufacturers. With heaps of character.” It signifies that the corporate is predicated in Malta. A consultant for the corporate didn’t instantly reply to a request for remark.

Deadspin, which began as a weblog in 2005 and was a part of the Gawker Media portfolio of internet sites, was offered to G/O Media in 2019 together with plenty of different former Gawker manufacturers.

Final 12 months, G/O Media shut down Jezebel, a pioneering feminist web site, after which offered it to Paste Journal. It additionally offered Lifehacker, an internet how-to information.

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