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Two of America’s massive chain eating places might quickly be mixed. Applebee’s and IHOP, each owned by Dine Manufacturers Inc., might quickly have dual-branded places that share a back-of-house and a blended front-of-house, in keeping with an earnings name from the corporate final week.

Dine Manufacturers CEO John Peyton stated they’ve already examined out the mannequin on eight “prototypes” internationally, together with the latest Applebee’s-IHOP restaurant in Leon, Mexico.

The corporate hopes to open within the dual-branded eating places within the U.S. once they discover “the suitable alternative to introduce it,” Peyton stated on the decision.

In an interview with Nation’s Restaurant Information, Peyton stated the hybrid eating places may have “discrete entrances” that permit visitors to circulation between Applebee’s and IHOP.  “At breakfast, when there are extra IHOP prospects, prospects may be seated within the Applebee’s space and vice versa at dinner,” he stated.

On the earnings name, he stated the dual-branded eating places are making twice as a lot cash as the standard, standalone Applebee’s and IHOP places.”Which you’d count on,” he advised NRN. “They proceed to carry out nicely of their markets as a result of they tackle all 4 dayparts.” 

“It is a incredible alternative as a result of the 2 manufacturers are complementary,” he stated.

Two of America’s massive chain eating places might quickly be mixed. Applebee’s and IHOP, each owned by Dine Manufacturers Inc., might quickly have dual-branded places that share a back-of-house and a blended front-of-house, in keeping with an earnings name from the corporate final week.

Scott Olson/Getty Pictures


A number of different corporations with numerous meals chains below its umbrella have mixed manufacturers. Focus Manufacturers, which owns Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s, introduced in 2023 it had greater than 175 dual-branded places and was increasing that quantity.

For instance, Auntie Anne’s and Jamba would possibly share an area, and even three manufacturers – Auntie Anne’s, Cinnabon and Carvel – would possibly share an area. 

In 2019 IHOP Corp. agreed to purchase Applebee’s Worldwide Inc. for about $1.9 billion in money. On the time, IHOP’s market capitalization was roughly half of Applebee’s and the pancake home was going to tackle debt to fund the acquisition, the Wall Road Journal first reported. 

IHOP paid $25.50 per share for Applebee’s, the nation’s largest sit-down restaurant chain. Dine Manufacturers was fashioned because of the acquisition. 

Dine Manufacturers, which owns Fuzzy’s Taco Store along with Applebee’s and IHOP, says these three manufacturers have greater than 3,500 places mixed over 18 nations. Dine Manufacturers Inc. had a complete income of $831.1 million for 2023, down from $909.4 million the earlier 12 months. 

In 2023, they developed 72 new Applebee’s and IHOP franchisees however closed 75 eating places. 

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