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In some ways, the N.F.L. couldn’t have requested for a greater end result for the Tremendous Bowl. It obtained a thrilling overtime victory that cemented the Kansas Metropolis Chiefs because the league’s newest dynasty; a well-reviewed halftime present by Usher; a full roster of pricey ads; and, in fact, Taylor Swift in individual.

It was a strong reminder of the Tremendous Bowl’s singular perch in America’s cultural panorama, and the way that may translate into billions for a juggernaut sports activities league.

The sport was a spot to see and be seen. Sure, Swift arrived in time from Japan to cheer on her boyfriend, the Chiefs star Travis Kelce. And A-list celebrities like Jay-Z, Beyoncé and LeBron James have been noticed at Allegiant Stadium in Las Vegas.

Additionally in attendance were corporate moguls together with Elon Musk — who touted a surge in activity on his X social community throughout the sport — Tim Prepare dinner of Apple and the Twitter and Block co-founder Jack Dorsey, who was sporting a crypto in-joke T-shirt.

The sport may set a document. The printed, maybe aided by a military of Swift followers, may surpass the 115 million viewers who tuned in final yr, making that the most-watched present in U.S. historical past. (Viewership for N.F.L. video games has rebounded strongly in recent times; the A.F.C. and N.F.C. championship matches on Jan. 28 accounted for nearly 39 percent of national linear TV viewing.)

That may assist clarify why advertisers have been nonetheless keen to fork over $7 million for a 30-second spot throughout final night time’s broadcast. (Extra on the adverts later.) “On this period of fragmentation, the Tremendous Bowl is what tv was,” Brad Adgate, a veteran media analyst, advised The Occasions.

The N.F.L. might also revenue from its rising ties to sports activities betting. Wagers have been anticipated to surpass $23 billion. Not all of that was essentially authorized, however the stage of curiosity might validate the league’s curiosity in playing, which has yielded profitable sponsorships with betting corporations and, extra vital, elevated engagement from sports activities followers.

All this bodes nicely for the league’s future. The N.F.L. already stands to gather greater than $125 billion from promoting broadcast rights to its video games over the following decade. Robust viewership numbers is enabling the league to parcel out games to streaming giants for eye-wateringly excessive costs.

That success is pushing up valuations of N.F.L. franchises to document ranges, and as DealBook reported this weekend can be excessive on the agenda at subsequent month’s homeowners assembly to debate permitting establishments to purchase into groups.

In regards to the adverts: Which have been the most-talked about? Contenders included the actor Michael Cera’s absurdist CeraVe spot, Beyoncé’s stealth album announcement in a pitch for Verizon and the newest Ben Affleck appearance for Dunkin’ (with Matt Damon, Jennifer Lopez and Tom Brady — who additionally popped up in a BetMGM ad).

However one much-discussed advert, for Cetaphil lotion, has drawn criticism after a social media influencer stated the premise was stolen from her.

Donald Trump revives worries about his dedication to NATO. European leaders warned in regards to the geopolitical dangers of a second Trump time period after the previous president stated this weekend that he wouldn’t defend some NATO members towards an assault from Russia. However some hawkish Republicans, together with the senators Lindsey Graham and Marco Rubio, refused to criticize Trump.

An support invoice for Israel and Ukraine advances within the Senate. The emergency funding measure, which might ship $60 billion to Kyiv and $14 billion to Jerusalem, simply cleared a essential hurdle on Sunday that would see the complete chamber passing it quickly. However the invoice faces longer odds within the Republican-controlled Home.

Israel fires again after Moody’s downgrade. The credit score rankings company reduce its sovereign score for Israel due to issues in regards to the battle in Gaza and the weakening of the nation’s “govt and legislative establishments.” Israeli officers, together with Prime Minister Benjamin Netanyahu, responded throughout the weekend that Israel’s economic system would bounce again “the second we win the battle.” Shares in Tel Aviv rose on Monday.

Tallying the newest wave of tech layoffs. Corporations together with Microsoft, eBay and Snap have reduce 34,000 jobs for the reason that begin of the yr, as they refocus efforts on constructing merchandise round generative A.I., The Financial Times reports, citing knowledge from One analyst signaled that the layoffs have solely simply begun.

Shareholders in Tesla have had it tough these days, with the carmaker’s inventory down amid worries in regards to the electrical car market and a flurry of unflattering headlines about Elon Musk.

Then extra dangerous information arrived throughout the Tremendous Bowl on Sunday.

A deep-pocketed nemesis purchased advert time throughout the sport. The Daybreak Venture, a nonprofit sponsored by the tech entrepreneur Dan O’Dowd, used a pair of expensive slots to name for a boycott of Tesla, a part of the one-time Senate candidate’s long-running crusade.

Citing a recent investigation by The Washington Post into deaths and accidents linked to Tesla automobiles operated with Autopilot, the 2 adverts referred to as the self-driving expertise “a reckless experiment” that has “claimed 33 lives.” (Below strain from regulators, Tesla recalled greater than two million automobiles in December following The Publish’s report.)

Tesla has pushed again, sending the Daybreak Venture a cease-and-desist letter in response to earlier broadcast and print adverts. Sunday’s spots kicked up plenty of discussion on Musk’s social media platform, X, with Tesla supporters and critics arguing in regards to the expertise. (Musk himself didn’t weigh in.)

The state of the E.V. market could possibly be an even bigger concern. Tesla, just lately displaced by BYD of China because the chief in electrical car gross sales, introduced this previous weekend it might cut the price of its fashionable Mannequin Y by $1,000. That follows a slew of discounting in Asia and Europe.

Musk played down the latest move as a brief measure to stoke demand throughout winter, when gross sales are inclined to sluggish.

Tesla is underneath strain for different causes as nicely. The Wall Avenue Journal just lately reported that some administrators at Musk’s corporations had complicated financial ties to Musk, and knew of his use of illicit medication. In the meantime, a Delaware courtroom struck down an almost $56 billion pay package for Musk that had been authorized in 2018.

Tesla’s inventory has faltered. It’s down greater than 20 % this yr, the worst efficiency within the so-called Magnificent Seven group of shares that has powered the S&P 500 to new highs.

Even longtime bulls are rising impatient. In a be aware to traders final week, Dan Ives, an analyst at Wedbush, referred to as on the board to take management of the narrative “to cease this Class 5 hurricane over Tesla’s inventory.”

Mergers within the fossil-fuel sector are displaying no indicators of cooling off, as two Permian Basin producers introduced a $26 billion deal on Monday.

Diamondback Vitality agreed to purchase Endeavor Vitality in a cash-and-stock deal. Endeavor, based by the billionaire wildcatter Autry Stephens, had grow to be the topic of takeover hypothesis in oil circles over the previous a number of months. (According to The Wall Street Journal, ConocoPhillips additionally had reportedly explored a bid.)

The deal would create one of many largest shale drillers within the Permian, a stretch of land in West Texas and southeastern New Mexico that’s wealthy in oil and pure fuel.

Fossil-fuel M.&A. is heating up amid an increase in oil costs. West Texas Intermediate, the U.S. benchmark, is up roughly 9 % this yr, pushed partly by concern that battle within the Center East may constrain international provides.

At the same time as Washington, Brussels and different governments promote greener power sources, Large Oil is betting that demand for fossil fuels will stay brisk for years to return.

Bumper revenue has fueled an power merger spree, whilst deal-making lags generally. The spree began in October with back-to-back blockbuster offers: Exxon Mobil’s $60 billion bid for the shale driller Pioneer Pure Sources and Chevron’s $53 billion provide for Hess.

Then in December, Occidental announced a $12 billion acquisition of CrownRock, a driller with a giant presence within the Permian. And final month Chesapeake Vitality agreed to buy the liquefied pure fuel producer Southwestern Vitality in an all-stock deal valued at $7.4 billion.

Shares preserve breaking data. Will new inflation knowledge and earnings studies preserve the streak going? Right here’s what to observe.

Tuesday: It’s the occasion of the week — the Commerce Division is ready to launch its newest Client Worth Index report, with economists forecasting that inflation dipped final month.

And Airbnb, Shopify, Krispy Kreme and Coca-Cola report earnings, providing recent insights into the shopping for energy of the patron.

Wednesday: Financial knowledge releases on the calendar embrace the Client Costs Index in Britain and fourth-quarter G.D.P. for the eurozone and Japan. Cisco, Sony and Occidental Petroleum plan to report outcomes.

Thursday: Retail gross sales figures are scheduled for publication. Additionally, Airbus, DoorDash, Deere and DraftKings are set to announce earnings.

Friday: The College of Michigan will publish its newest client sentiment report.


  • The price of Disney’s struggle towards activist traders together with Nelson Peltz could surpass $70 million, making it one of many costliest proxy battles on document. (WSJ)

  • The Italian luxury company Tod’s goes non-public in a sale to its founding household and the LVMH-backed funding agency L Catterton that values it at $1.5 billion. (FT)


  • Representative Mike Gallagher, the Wisconsin Republican who chairs a Home committee overseeing U.S. efforts to compete with China, isn’t working for re-election. (WSJ)

  • How the departure of a top official on the Federal Vitality Regulatory Fee threatens the Biden administration’s local weather plans. (Politico)

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